Every ad-click identifier this site sees stays denied until you tell us otherwise, and we cut it off again the moment you decline.
This page covers what Lark Spruce Grounds Co. collects when you call, message or fill out the inquiry form, what Google Ads, Microsoft Advertising and Meta Ads pick up automatically while you browse, and the accessibility and data-request commitments that sit under both.
Policy version 3 · effective 04 March 2026 · reviewed annually
| Operating name | Lark Spruce Grounds Co. |
|---|---|
| Office address | 78 1500 Washington Rd, Pittsburgh, PA 15228-1653 |
| Phone | +1 (897) 555-6004 |
| office@larksprucelean.com | |
| Denied by default | ad_storage, ad_user_data, ad_personalization, analytics_storage |
Who controls this data
Lark Spruce Grounds Co. is the controller for the data described on this page. The office at 78 1500 Washington Rd, Pittsburgh, PA 15228-1653 is where every inquiry, phone call and message ends up. There is no separate marketing arm, no franchise parent and no agency holding this data on our behalf beyond the ad platforms and form processor named below.
This policy applies to larksprucelean.com and to the inquiry form, the office chat widget and the phone number printed on this site. It does not cover any other business, and if you reached this page through an ad you clicked somewhere else, that platform's own privacy terms govern the click itself, not us.
What we collect when you contact us
The inquiry form on the contact page asks for your name, phone number, email, the property address the work is for, the kind of job, and notes describing what the property needs. All of that is typed by you and posted straight to our office. Two fields on that form are honeypots, hidden from a real visitor and never labelled, that exist only to catch automated spam; if a script fills them in, the submission is discarded rather than delivered.
The chat widget in the corner of every page asks for the same basics if you start a new conversation: name, phone or email, and whatever you type. The widget stores a session token in your browser's local storage under the key lsg.chat.token so the conversation survives a page reload, and it polls our server every five seconds for new replies while the panel is open, and not otherwise.
If you call the office directly at +1 (897) 555-6004, whoever answers writes down what you tell them. We do not record calls.
What loads automatically while you browse
This site runs paid traffic from Google Ads and Microsoft Advertising, and Meta Ads campaigns point here as well. Each of those platforms can set its own cookies or similar storage in your browser to measure whether an ad led to a visit, and each is a separate data controller for what it collects on its own systems — we do not see the raw click-level data those platforms hold, only aggregated conversion counts.
None of that measurement storage is written, and no advertising or analytics tag fires with storage permissions on, until you make a choice in the consent banner that appears on first visit. That is the whole point of the next section.
Consent Mode v2, and what the switch actually does
Google's Consent Mode v2 framework runs on every page of this site through four signals: ad_storage, ad_user_data, ad_personalization and analytics_storage. All four default to denied the instant a page loads, before any script has a chance to write anything. Two unrelated signals, functionality_storage and security_storage, stay granted throughout because they cover things like the consent banner remembering it already showed itself, not advertising.
Click the "Allow storage" button in the banner and all four ad and analytics signals flip to granted, Google Ads and Microsoft Advertising begin writing their measurement cookies, and any gclid, msclkid or fbclid parameter present in the page URL at that moment gets held in session storage so a later form submission or phone call can be tied back to the ad that caused it. Click "Decline" instead, or ignore the banner and later reopen it and decline, and all four signals are set back to denied, and anything already held in session storage for click matching is deleted immediately.
Your choice is written to local storage under the key lsg.consent.v2, with a timestamp under lsg.consent.stamp, so the banner does not reappear on your next visit unless you clear your browser storage or use a different device. If your browser sends the Global Privacy Control signal, we treat that as an automatic decline and never show the banner at all. Full detail on every storage key, including duration, lives on the cookies and tracking notice.
gclid, msclkid and fbclid
When you click a Google ad, Google appends a gclid parameter to the landing URL. Microsoft Advertising does the same with msclkid, and Meta with fbclid. Google also sometimes uses device-based variants named wbraid and gbraid instead of a plain gclid. All of these sit in the page address bar the moment you land here, whether or not you have made a consent choice yet.
While consent is denied, those identifiers are read only far enough to decide whether one exists in the URL, and are never written to any storage that survives the page. Once you allow storage, the identifier is held in your browser's session storage, under the key lsg.click, for the length of that browsing session, and it is attached to the source field of any inquiry you submit so the office can see which campaign the lead came from. It is never sold, and it never leaves this site's own analytics and the ad platform that issued it.
Legal bases for processing
Every use of your data on this site rests on one of five bases, set out below rather than buried in a single dense paragraph.
| Processing activity | Legal basis | Example |
|---|---|---|
| Responding to an inquiry | Performance of a contract, or steps toward one, at your request | You submit the contact form and we call you back about a quote |
| Chat conversation | Consent given when you tick the chat consent box, or your own initiation of the message | You message the office through the chat widget |
| Ad measurement and remarketing | Consent given through the banner, revocable at any time | Google Ads records that a click became a form submission |
| Fraud and spam prevention on the form | Legitimate interest in keeping the inquiry queue usable | The honeypot fields silently reject a bot submission |
| Bookkeeping once a job is agreed | Legal obligation to keep records for tax purposes | An invoice and signed estimate are kept for seven years |
Who we share data with
Nobody outside this office reads your inquiry except the ad platforms noted above, which see only the measurement signals your consent choice allows, and the two processors that keep this site running: a hosting provider that stores the site files and the submitted form data, and Google's fonts and tag infrastructure, which is contacted to load type and, once you consent, to run measurement. We do not run a mailing list, we do not sell contact information, and we do not hand your address or phone number to any other landscaping company, even one we subcontract overflow work to — if that ever happens on a specific job, it is disclosed to you directly before the work starts.
How long we keep it
An inquiry that never turns into a job is kept for eighteen months and then deleted from our system, long enough to follow up on a seasonal request made the previous fall. A chat conversation is kept for the same period unless it is tied to an active job. Records connected to work we actually performed — the signed estimate, invoices, warranty notes — are kept for seven years to satisfy state tax record requirements, then deleted. Ad platform data follows each platform's own retention schedule, which we do not control; Google's default window for ad personalization signals, for example, is measured in months, not years.
Your rights over data we hold
Five rights apply on this site regardless of where you live, and none of them require a lawyer to invoke — a phone call or an email does it.
| Right | What it covers | How to use it |
|---|---|---|
| Access | See a copy of what we hold about you | Email or write to the office, see the request process below |
| Correction | Fix a wrong address, phone number or name on file | Same channel, usually resolved same day |
| Deletion | Have inquiry or chat records erased where no legal record duty applies | Same channel; invoiced job records cannot be deleted before the seven-year window |
| Opt out of ad measurement | Withdraw the consent given in the banner at any time | The "Cookie preferences" link in the footer of every page, or the decline button on first visit |
| Portability | Get your submitted inquiry data in a plain text or CSV file | Request through the data-request process below |
If you are in the European Union, the United Kingdom or a jurisdiction covered by the GDPR, three further rights sit on top of the five above: the right to object to processing based on legitimate interest, the right to ask us to restrict processing while a dispute is being sorted out, and the right to lodge a complaint with your own country's supervisory authority at any point, whether or not you have raised it with us first. We would rather you raised it with us first, because we can usually fix it faster than a regulator can.
If you are in a US state with its own consumer privacy law — California, Virginia, Colorado, Connecticut and a growing list of others each set slightly different thresholds — you have the right to opt out of the sale or sharing of personal information, which is moot here because we do not sell or share it for cross-context advertising in the way those laws define, and the right to appeal if we deny a request under this policy. Send an appeal to the same email address and reference the original request; the office will re-review it and respond within 45 days.
Accessibility statement
This site is built with a single fluid layout that works from a 360px phone screen through an ultrawide monitor without a horizontal scrollbar at any width, and every tap target — menu button, form field, footer link — measures at least 44 pixels so it can be hit reliably with a finger or a mouse. Every interactive element can be reached and operated with a keyboard alone: the full-screen menu traps focus while open and releases it back to the button that opened it on close, the chat panel does the same, and skip-to-content is the first stop on every page for a keyboard or screen-reader user.
Text uses fluid sizing that respects your browser's zoom and font settings rather than fixed pixel values, contrast between the ink, steel and paper colours in this site's palette meets WCAG AA at normal text sizes, and no content relies on colour alone to convey meaning — the signal-orange highlights are always paired with underlines, bold weight or explicit text. Motion is limited to a brief fade-and-rise on scroll and a header that shrinks by a few pixels; nothing loops, nothing autoplays, and anyone with prefers-reduced-motion set in their operating system gets those effects removed entirely, automatically, with no toggle to hunt for.
We have not commissioned a third-party audit against WCAG 2.1 AA, and we are not claiming full formal conformance. What we can say is that the site was built to that standard from the layout up, and we fix accessibility problems reported to us as a priority, not a backlog item. If something on this site does not work with your assistive technology, tell us at office@larksprucelean.com or call +1 (897) 555-6004, describe the page and the problem, and expect a response within five business days.
Data request process
To ask what we hold about you, to correct it, or to have it deleted where no legal retention duty applies, send a written request. Email is fastest, and the steps below are the same regardless of which right you are invoking.
| Step | What happens | Timing |
|---|---|---|
| 1. Send the request | Email office@larksprucelean.com or call the office and state your name, the property address on file, and what you want — a copy, a correction, or deletion | Same day if by phone during office hours |
| 2. We confirm who you are | We match your details against the inquiry or job record before releasing anything, so nobody else can request your data by pretending to be you | Within 2 business days |
| 3. We act on the request | Access requests are answered with a plain text summary of what is on file; deletion requests are carried out except where a signed estimate or invoice must be kept for tax purposes | Within 30 calendar days |
| 4. You get confirmation | A written confirmation is sent to the email or address on file describing what was changed or removed | At completion of step 3 |
Changes to this policy and how to reach us
We update this page when the ad platforms we run, the data we collect, or the law governing either of those changes in a way that affects what is written above. The effective date at the top of this page always reflects the current version, and we do not backdate changes or apply a new version retroactively to a request already in progress.
Questions about anything on this page, the cookie notice or the terms of service go to the same office: office@larksprucelean.com, +1 (897) 555-6004, or 78 1500 Washington Rd, Pittsburgh, PA 15228-1653.